02
Palu
A brand rooted in soil and season — growing organic produce and bringing it straight from garden to plate. Custom letterforms echo organic garden shapes while the palette draws from the harvest itself.
- CATEGORY
- FARM-TO-TABLE RESTAURANT
- ROLE
- BRAND IDENTITY / LOGO DESIGN / ART DIRECTION
- YEAR
- 2025
Visual identity
The identity needed to carry the same sense of life, warmth and honesty found in Palu’s garden. Organic letterforms, a harvest-inspired palette and handcrafted details create a brand that feels as fresh as the ingredients on the plate.
Palette and craft
Avocado #568203, Pale Yellow #FFF8B9 and a natural crème: the colours come straight out of the harvest. A custom logotype with organic letterforms carries the rest of the system.
Garden to plate
A farm-to-table brand built on organic form, seasonal colour and the honest beauty of the Italian garden.
NEXT PROJECTPetzly